S F Edge
Not just a record breaking Anerley bicyclist. From Wikipedia …
In 1899, he went into partnership with pioneering motorist Charles Jarrott and Herbert Duncan to found De Dion-Bouton British and Colonial Ltd as importers of cars. He had become friends with Montague Napier (of D. Napier & Son), another keen cyclist, and in 1898 asked Napier to carry out some improvements to his Panhard. In 1899, along with Harvey du Cros, Edge formed the Motor Vehicle Company Ltd to sell these improved cars, made by Napiers (Edge paid £400, selling at £500), as well as Gladiators and Clément-Panhards, both manufactured in Paris by Adolphe Clément-Bayard.